Privacy Policy

OVERVIEW

This Privacy Policy describes how Chalk and Thread (“we”, “us”, “our”) collects, uses, and shares your personal information when you visit our website, use our services, make a purchase, or otherwise interact with us (collectively, the “Services”).

In this Privacy Policy, “you” refers to any user of our Services, including customers, website visitors, or any individual whose personal information we collect.

By accessing or using our Services, you agree to the collection, use, and disclosure of your personal information as described in this Privacy Policy. If you do not agree, please do not use our Services.

1. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time to reflect changes in our practices, operational needs, or legal requirements.
Any updates will be posted on this page with a revised “Last updated” date.

2. HOW WE COLLECT AND USE PERSONAL INFORMATION

We collect personal information in order to provide, operate, and improve our Services. The information we collect depends on how you interact with us.

In addition to the specific purposes described below, we may use your information to:

  • Communicate with you

  • Fulfil orders and provide customer support

  • Comply with legal obligations

  • Enforce our Terms of Service

  • Protect the security and integrity of our business and customers

3. TYPES OF PERSONAL INFORMATION WE COLLECT

“Personal information” refers to information that identifies, relates to, describes, or can reasonably be associated with you.

4. INFORMATION YOU PROVIDE DIRECTLY

You may provide personal information to us when you use our Services, including:

  • Contact details: name, billing address, shipping address, phone number, email address

  • Order information: items purchased, payment confirmation, delivery details

  • Account information: username, password, and related security information

  • Shopping activity: products viewed, added to cart, or saved to a wishlist

  • Customer support communications: information shared when contacting us

You may choose not to provide certain information, but this may limit your ability to use some features of the Services.

5. INFORMATION COLLECTED AUTOMATICALLY (COOKIES & USAGE DATA)

We automatically collect certain information about how you interact with our Services (“Usage Data”) using cookies and similar technologies.

This may include:

  • IP address

  • Browser and device information

  • Network connection details

  • Pages viewed and actions taken on the Site

This information helps us understand how customers use our Services and allows us to improve performance and user experience.

6. INFORMATION FROM THIRD PARTIES

We may receive personal information about you from third parties, including:

  • E-commerce platform providers, such as Shopify

  • Payment processors, who securely process your payment details

  • Advertising and analytics partners, who help us measure performance and show relevant ads

Any information received from third parties is handled in accordance with this Privacy Policy.

7. HOW WE USE YOUR PERSONAL INFORMATION

We may use your personal information for the following purposes:

a. Providing Products and Services

To process payments, fulfil orders, manage your account, arrange shipping, handle returns or exchanges, and enable customer reviews.

b. Marketing and Advertising

To send promotional communications (where permitted), and to display relevant advertising on our website and third-party platforms.

You may opt out of marketing emails at any time using the unsubscribe link provided.

c. Security and Fraud Prevention

To detect and prevent fraud, misuse, or unlawful activity, and to protect our customers and business.

d. Customer Support and Communication

To respond to inquiries, provide assistance, and improve our Services.

8. COOKIES

We use cookies to operate and improve our website, remember your preferences, and analyze how users interact with our Services.

You can control or disable cookies through your browser settings. Please note that disabling cookies may affect certain website features.

9. SHARING OF PERSONAL INFORMATION

We may share personal information with third parties in the following circumstances:

  • Service providers that help operate our business (e.g. payment processing, shipping, IT services, analytics)

  • Business and marketing partners

  • Affiliates within our corporate group

  • Legal or regulatory authorities where required by law

  • In connection with a business transaction (e.g. merger or acquisition)

We do not sell your personal information.

10. USER-GENERATED CONTENT

If you submit product reviews or other content publicly on our Services, that information will be publicly accessible.
Please use caution when sharing personal information in public areas.

11. THIRD-PARTY WEBSITES

Our Services may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please review their policies separately.

12. CHILDREN’S PRIVACY

Our Services are not intended for children, and we do not knowingly collect personal information from children under 16.
If you believe a child has provided us with personal information, please contact us to request deletion.

13. DATA SECURITY & RETENTION

We implement reasonable security measures to protect your personal information. However, no system is completely secure.

We retain personal information only as long as necessary to provide our Services, comply with legal obligations, and resolve disputes.

14. YOUR RIGHTS

Depending on your location, you may have rights regarding your personal information, including:

  • Right to access

  • Right to correct

  • Right to delete

  • Right to data portability

  • Right to restrict or object to processing

  • Right to withdraw consent

You may exercise these rights by contacting us using the details below. We may need to verify your identity before responding.

15. COMPLAINTS

If you have concerns about how we handle your personal information, please contact us first.
You may also have the right to lodge a complaint with your local data protection authority.

16. INTERNATIONAL DATA TRANSFERS

Your personal information may be transferred to and processed in countries outside your country of residence, including the United States.

Where required, we rely on approved legal mechanisms such as Standard Contractual Clauses to protect international data transfers.